The "Content Mine": Turning Webinars into Evergreen Assets

The Challenge

The client invested heavily in hybrid summits. They needed flawless live execution plus long-term ROI to justify the events spend.

The Solution

We acted as Technical Director for the broadcasts while directing capture specifically for repurposing. We treated the events not as a one-offs, but as a "Content Mine." We broke down full sessions into modular sales assets and "bite-sized" demos.

The Result

The events lived on for months. We generated a full social video campaigns, isolated demos for sales decks, and evergreen assets for their Innovation Center.

Next Steps

Extend the life of your hybrid events. Active Story Co turns live webinars and streams into a suite of on-demand clips and assets for every channel.

Our approach

Understand

Create

Amplify

We begin by understanding your goals and what you need to communicate. Once we are clear on your goals and audience, we create the story, content, and visuals that express your value in a compelling way. Then we help you amplify it across the channels that matter so your message reaches the right people and drives real results.

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