Strategic Storytelling

We view every engagement as an opportunity to build a reusable visual language for your brand.

We structure our process to capture more than just the deliverable, creating a library that can be repurposed into many assets, ensuring you get 5 or 6 times the value from a single engagement.

Your Core Strategic Partners

We operate as a scalable production unit, combining dedicated creative leadership with a bespoke network of specialists to match your project’s scope.

Ken Fleischer

Founder & Principal Strategist

Ken specializes in finding the heartbeat inside the hardware. He focuses on taking technical concepts and corporate objectives and revealing the human story that drives them. As the strategic lead of Active Story Co, Ken ensures that complex messaging isn't just accurate, but emotionally resonant. He bridges the gap between what a brand builds and why it matters to the people using it.

Matthew Pelosi

Head of Visual Storytelling

Matt focuses on crafting cinematic stories that slot seamlessly into a client’s established identity. Rather than imposing a style, Matt excels at elevating the customer’s existing aesthetic to its highest potential. With over two decades of collaboration with Ken, Matt brings an "economies of scale" efficiency to the team, executing high-end creative that feels native to your brand from day one.

We’re driven by strong values

Exponential Value

You get more than a single deliverable; you get a content engine.

We structure every shoot to capture a "hub" of assets that can be repurposed across multiple initiatives, stretching your budget 5 or 6 times further than a standard production.

Strategic Partnership

You benefit from over two decades of our shared history, which creates a "short-hand" efficiency that eliminates the learning curve.

We anticipate obstacles before they happen, giving you agency-level creative without the bloat, delays, or need for micromanagement.

Human Connection

You need your complex messaging to be felt, not just understood.

We distill your technical objectives into emotional narratives that resonate with your audience, ensuring your brand connects on a human level while remaining visually compliant with your identity.